SUMMARY
In this dynamic digital marketing masterclass, Jack Reed and Josh Marciano of InMode unpack the essential tools and strategies that drive patient acquisition and brand growth in today’s competitive aesthetic market. With a focus on post-COVID realities, the webinar explores how clinics can pivot their digital presence to enhance patient confidence and operational success in the face of new challenges.
TOPICS COVERED
- Website structure best practices, landing page conversion tips, and mobile optimization
- Introduction to SEO, including keyword strategy, backlinks, and blog content
- Google My Business profile management and review generation tactics
- Social media growth strategies for Instagram, Facebook, and YouTube
- Reputation management and QR code integration for reviews and follows
- Email marketing: templates, subject lines, and analytics
- Google Ads campaign structure, keyword planning, and conversion optimization
- Tools like IWriter, QR Code Generator, and Google Skillshop
- Webinar and event promotion using virtual platforms