SUMMARY
In this insightful webinar, Jack Reed, Director of Client Operations at InMode, and Josh Marciano, Northeast Account Manager, introduce proven Instagram strategies to help aesthetic practices elevate their online presence. With patient behavior shifting rapidly toward digital discovery and social proof, this session explores how to optimize Instagram for engagement, lead generation, and brand authority,without requiring big budgets or complex tools.
TOPICS COVERED
- How to optimize your Instagram profile for local reach and conversions
- Time-saving content strategies for busy aesthetic professionals
- Leveraging patient consent-free content
- Video creation and IGTV best practices
- Hashtag strategies that increase discoverability
- Using analytics and insights to refine your approach
- Tools and apps: Canva, Later, Repost, Perch, Linktree, and more
- Creative ways to promote during downtime
- Introduction to influencer marketing and part two teaser