SUMMARY
In this high-impact webinar, Mac Osman,an experienced business development leader in the medical aesthetics field,breaks down how clinics can generate leads without spending a dollar on advertising. Drawing from years of hands-on work with clinics across Canada, Mac offers practical, replicable strategies focused on optimizing social media engagement, leveraging internal patient bases, and enhancing in-clinic marketing. The core challenge he addresses is the high cost of traditional patient acquisition, and how aesthetic providers can overcome that with grassroots, relationship-driven methods.
TOPICS COVERED
- How to use Instagram to generate daily leads via influencer outreach and patient engagement
- Building and managing a successful zero-dollar direct messaging strategy
- Importance of social media contracts and scripts for influencer partnerships
- Creating effective in-clinic marketing using intake forms and patient segmentation
- Structuring lead-generating patient events and gym partnerships
- Using Facebook groups to engage local communities and drive treatment demand
- Recommendations on tools for online booking, story content, and patient referral programs
