SUMMARY
In this InMode webinar, East Regional Director Jack Reed and East Clinical Manager Shannon Burge team up to address a frequently overlooked yet critical element of aesthetic marketing: the quality and consistency of before-and-after photography. With patients relying heavily on visual results when making treatment decisions, inconsistent or poorly composed images can create doubt, weaken branding, and ultimately hurt conversion. Jack and Shannon offer actionable guidance on how clinics can elevate their photography standards without high costs or complicated setups.
TOPICS COVERED
- The essential equipment needed for professional-looking photos,on any budget
- Patient preparation protocols that ensure uniformity across sessions
- Proper positioning and lighting techniques using ASAPS standards
- Common mistakes that damage photo credibility and how to avoid them
- Suggested apps and tools to align, organize, and present photos
- Internal marketing tactics using photo walls, digital frames, and social media
- Recommended photo schedules by treatment type for optimal documentation
