SUMMARY
In this in-depth webinar, Wendy Lewis,renowned consultant and author,discusses how aesthetic practices can successfully reopen and rebuild in a post-COVID environment. She addresses the core challenge faced by clinics: how to operate profitably and safely while meeting shifting patient expectations. Lewis explores how the pandemic has accelerated the need for digital transformation, efficient workflow restructuring, and modernized patient communications in aesthetic medicine.
TOPICS COVERED
- Demographic breakdowns of each doctor’s patient base
- Why they chose EmbraceRF for non-surgical facial tightening
- How they launched and marketed the devices successfully
- The role of SEO, social media, and influencer partnerships
- Importance of authentic, doctor-led Instagram content
- Avoiding cannibalization of surgical services
- Advice for selecting good candidates and setting expectations
- Marketing budgets, content planning, and automation tools
- Virtual events, promotions, and contests to boost visibility
