SUMMARY
Dr. Sheila Farhang leads this in-depth session from her Tucson-based practice, sharing how she grew a successful aesthetic dermatology business from the ground up during the COVID-19 pandemic. With no initial patient base, she leveraged smart branding, efficient consultation systems, and a focused technology stack particularly InMode’s Morpheus8 to drive both rapid growth and long-term ROI. Her dual training in cosmetic surgery and Mohs reconstruction gives her a unique clinical and entrepreneurial perspective that resonates throughout the presentation.
TOPICS COVERED
- Dr. Farhang™s personal journey from startup to national media presence
- Clinic layout and design principles for aesthetic appeal and function
- ROI breakdown of devices, including detailed Morpheus8 revenue contribution
- Consult conversion strategy and delegation models
- Social media vs. practice branding: how and why to separate them
- Treatment protocol insights including energy settings and numbing strategies
- Live demonstration of a full-face Morpheus8 procedure with Q&A
